Marketing Essentials

In this course, you will learn the most important skills and most applicable tools of successful Marketing Strategies in a fast and efficient way.

Skills you will learn

 Creating marketing strategies and action plans

 Finding the perfect value proposition for customers

 Understanding the most important marketing tools & techniques

About this course

This course develops the primary components of marketing. The basic idea of effective marketing is simple: It is about putting the right product or service in the place, at the right time, and at the right price. The difficult part is doing this well.

In this course, you will learn the most important principles and tools like the 4P marketing mix and the newer versions of that marketing mix model (7P and 4C models). Furthermore, you will understand the importance of segmentation, targeting, and positioning (called STP process) to reach your customers.

    Type:                    Online course

     Duration:             2 hours (self-paced)

      Award:                 Certificate

     Language:           English

     Level:                   Introductory

    Access:                Lifetime access

This course is part of the Strategic Management program.